The Irish Music Rights Organisation (IMRO) is set to host a free webinar on Tuesday, 21st March, in collaboration with Music Ally. The webinar will explore the nuances of marketing artists and music on streaming services, with a focus on achieving streaming success.

The event will cover release strategies tailored to streaming, pre-save and pre-adds, smart links, tools to build followers on DSPs, on-platform marketing opportunities, and leveraging insights to improve an artist’s growth trajectory on streaming services. Additionally, the event will offer an in-depth look at playlisting strategies across editorial, algorithmic, and third-party playlists. Several campaign examples of artists using various tools and strategies to make an impact on streaming services will also be showcased.

Music Ally, which launched in 2002, provides news and analysis of how technology is impacting the global music industry. The consultancy also offers strategy and research to help music companies navigate the new digital landscape. Over time, Music Ally has evolved, offering more hands-on marketing services and training to music professionals worldwide.

To attend the webinar, booking is essential. Those interested can reserve their place by emailing [email protected]. The webinar will take place from 11am – 12:30pm GMT.