How Can You Build an Audience for Contemporary Music?

Susanna Eastburn, Chief Executive of Sound and Music.

How Can You Build an Audience for Contemporary Music?

The British music promotion organisation Sound and Music has been asking people on Twitter how they would generate more interest in contemporary music.

The informal survey is part of a consultation process that started in October and will lead up until February — this week the organisation is revealing its top five priorities as a result of the consultation process. On Monday, the top priority was announced as ‘supporting the development of emerging composers’. Sound and Music’s second priority was announced on Tuesday as ‘building audiences for contemporary music’.

The Chief Executive of Sound and Music, Susanna Eastburn, will be hosting an online chat about the consultation process and its results on Wednesday, 23 January, from 5pm to 6pm.

At the time of writing there were already some early responses to this morning’s question on Twitter, including suggestions that the music itself should adapt to attract an audience, that the venues for contemporary music should be different, and that the presentation of this music is currently alienating.

 

 

 

 

 

soundandmusic.org

Published on 22 January 2013

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